Internal Environment and External Environment - 3981 Words

Section 1 Internal environment and external environment Internal environment †¢ Manager: On one hand, in order to understand a management situation of a company, the organization structure is the key issues which should be involved. Xin hua bookstore is being a traditional organization has the traditional structure that functional organization structure. This type of organization always has many layers including senior management, middle management and base management level in the pyramid. Similarly as the IBM, the management layers up to 18. Xin hua bookstore used this type of organization structure have found much more problems. The information transition is appeared too slowly and the manager’s decision always being distortion.†¦show more content†¦Students being a specific group is have a great number of needs from all kinds of books. The company should focus on requirement of this group of people. Moreover, other group such as doctor and lawyer is a market selling component element, so their’s requirement is not be ignored. Meanwhile the Xinhua bookstore paid much attention on teaching materials which reverse the expectation of the customer. [pic] Most part of teaching material is help student to cope exams after the examination, the books were lost value. Although the books may be paid much more money, the students would throw it to the corner of the bookcase. Many students claim that they need more interest book rater than teaching material. However, Xin hua bookstore is lack of this type of books which contains encouraging success involved books, youth novel and so on. There are other disparities that the expected types and present types, in particular extracurricular books. The need of extracurricular book is up to 61 units, but the supply of this type of book only in 4 units. The histogram to demonstrate the students need a large number of extracurricular books. The bookstore should recognized this problems and improve the supply numbers of extracurricular books. On other hand, students are being main customers that have more right to give suggestions. We should grab their psychological mind. Specific speaking, we should stock the books rounding their actuallyShow MoreRelatedExternal and Internal Environments1994 Words   |  8 Pages External and Internal Environments The survival of a corporation requires two elements: the strategic management of both its external and internal environments. The absence of either environment results in limited profitability. Whether a corporation is dealing with the growing concerns of technological changes or Internet privacy, external and internal factors will have a significant impact on day-to-day operations. 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